The product and the customer service (Kumar & Rajeev, 2016). The value chain model analyses what value can be added to each phase in order to maximize profit The value chain consists of different stages that are needed to bring a conceptual product from raw materials to end customers (Kumar & Rajeev, 2016). The concept of the value chain was first presented by Michael Porter in the book ‘Competitive advantage: Creating and Sustaining Superior Performance’ published in 1985 (Kumar & Rajeev, 2016). – Michael Porter About Porter’s Value Chain Strategy is about making choices, trade-offs it’s about deliberately choosing to be different. 12 Staying one step ahead of the competition with Porter’s Value Chain Analysis By: Saji N, Hoffman N, Kaiser F and Abraham N.
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February 2023
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